Author: Jeff Thomas

When it comes to social media marketing, Facebook, Twitter and YouTube are no longer enough. Get an edge over your competition by mastering Snapchat now! Since all but taking over online communication, social media has become a viable business tool as well. Social media is easy and affordable to use, and it allows access to […]

Efficient use of computer technology can help your business cut costs and increase profits. Are you taking full advantage of information technology?  Information technology may not be the sexiest part of your small or midsize business (SMB), but it’s one of the most critical engines for success. There are many different ways it can be […]

Don’t get lost in the digital transformation. See what leading companies are doing to prepare. Digital transformation is the new buzzword consuming businesses large and small. While larger organizations tend to understand digital transformation better than smaller firms do, there are benefits for both. The digital age is here and if you have not at […]

Ransomware is malware that either freezes your computer or locks it so you cannot access data and programs that your company normally uses. The criminal that is holding your system hostage, demands a ransom that is usually paid in Bitcoin. Imagine opening your business one morning, turning your computer on and reading a message that […]

Making the leap to the cloud can seem daunting at first, but the potential benefits make it well worth a look. Are you in the cloud yet? Cloud computing is especially attractive for small to medium businesses (SMBs). With just a few clicks, computing resource needs can be set up remotely, managed by experts, and […]

The internet has changed over the years, but people remain the same. See what’s different, what’s similar and how the past can define the future. There’s a famous clip from The Today Show in 1994 where the hosts try to figure out what the internet is. Millennials watch it and giggle as the stars puzzle […]

Your business’ success is completely dependent on the satisfaction of its customer base; are you doing all that you can to protect and nurture this key business asset? As a small business owner, what is your most valuable asset? Certainly, your business will rely on some critical factors that are instrumental in its long-term success, […]

Because Google always changes the algorithm that it uses to determine search engine rankings, your business’ website needs to stay on top of the current key features that can help move it to the top of Google’s search results. Many companies approach search engine optimization as a one-time challenge; once you have set up your […]

Broadcasting your password on national television may be the easiest way to invite hackers, but common password mistakes make it almost as easy for your data security to be compromised. Password safety may not be one of the most interesting topics in the realm of cybersecurity, but having a strong password is one of the […]

A look at two-factor security and why it should be used for all web-based email. If you’re looking to compromise your system/network as soon as possible, the best way to do so would be retrieving your credentials via your web-based email system. For example: Most hackers will have no problem studying their prey before sending […]

There are viruses that can be implanted on a computer in 2017, and lie in wait until a network becomes vulnerable before attacking. Unfortunately, viruses have come a long way from 20 years ago. The term virus was coined early on in computer history, but it’s every bit as relevant today as it was then. […]

The easy-to-use messaging service WhatsApp offers many convenient features for small businesses and their employees, but a recently-discovered vulnerability within the app could leave your business at risk. For many small businesses, communication between employees is facilitated through a variety of means, including phone calls, e-mail messages and texting applications such as WhatsApp. Especially for […]