The Presidents have a lot of lessons to teach about PR and branding. Here are some of our favorite historical examples. U.S. Presidents have been managing their own brands long before the internet, or Twitter, or even the concept of marketing your brand existed. And dealing with the issues of an entire country can often […]
LinkedIn can be a powerful engagement and SEO tool — if you use it correctly. For B2B companies and growing businesses looking to expand their reach, LinkedIn is an often-underutilized platform: It’s not just about networking – it has tremendous brand-building potential. When making more complex decisions about purchasing products and services, buyers turn to […]
Boutique corporate outsourcing is on the rise: Here’s why that’s great news for small local companies. There’s an important, growing trend in the outsourcing industry: A move toward outsourcing locally by partnering with local firms that are specifically looking to support small and expanding businesses in the same community. This tends to make people feel […]
Pitching your accounting firm to clients doesn’t have to be boring. You can radically adjust your accounting firm’s image through new cloud-based technologies. Let’s face it: it’s difficult to make an accounting firm exciting. At best you can usually hope for “stable and trustworthy.” But when differentiating yourself from the competition, you really want a […]
There are three types of technologies that every business needs if they want to transform, grow, and achieve new levels of success. Technology has been at the forefront of business development for decades. However, as technology has begun to advance more rapidly, so too has the need for nearly instantaneous business transformations. Across the […]
Predictive analytics can be used across enterprises to achieve a higher level of business success. Predictive analytics are drastically altering the way that business is conducted. Organizations are using predictive analytics to make more insightful strategic decisions, measure human capital, and quantify growth decisions. In fact, when predictive analytics are incorporated into daily operations, businesses […]
CIOs need to take the lead on creating enterprise digital transformation that leverages the power of cloud-first solutions, such as Microsoft Office 365. Office 365 is one of the largest things to happen to business enterprises since the launch of Salesforce. With over 85 million users, Office 365 is a global force that is helping […]
Ransomware is a crippling, vicious attack with devastating consequences for corporations and small business owners alike. What steps should you take if your company is being held hostage by ransomware? Ransomware has become a global threat, attacking some of the world’s largest companies, including Merck, Federal Express and much more. Businesses of all sizes are […]
Flexibility, change, action — defining the value of SaaS in today’s economy is impossible to overstate. Organizations need to be able to turn on a dime to meet shifting customer requirements. Business leaders have noted that XaaS (Anything-as-a-Service) is more than just a technology shift, it’s truly a mindset for today’s individuals who expect everything […]
Unless you happen to be a cyber criminal, ransomware is bad news. So for the rest of us who might have a run in with a cyber criminal who uses ransomware as a method for extortion, it’s important to know what to do and how to handle such situations. Thankfully, we’re going to provide such […]
The future has arrived where AI and human beings partner to improve business and quality of life. Two of the themes Sci-Fi movie fans have always loved about the genre are “artificial intelligence” and “the future.” On the friendly side, the Stars Wars franchise played up the good-natured but sometimes annoying thinking robot C3P0. On […]
Reports have begun to pour in regarding a new ransomware infection currently wreaking havoc in Russia, Ukraine, France, Spain, and several other countries. This highly sophisticated Russian strain is known as Petya or Petrwrap, and it has been advancing on a scale comparable to the recent WannaCry ransomware infection. However, unlike WannaCry, this strain lacks […]
