A look at some of the many reasons as to why your site should be publishing on Medium. Medium has become an outstanding force when it comes to content marketing. Since some may have some confusion as to what Medium is and how it works, we’re going to provide some helpful information regarding the platform […]
There is competition among businesses in any industry, and it can be difficult to stand out among the crowd. In a competitive market, you have to provide quality services, but the problem is that many customers don’t understand the value your business provides. It doesn’t matter to your customers if you solve a problem faster […]
As a small- to medium-sized business owner, you are particularly vulnerable to the theft of key assets on several fronts. Can you identify your key assets? Key assets represent knowledge that your business has that is critical to the operation of your business. These knowledge assets, as they are called, include such things as trade […]
Did you ever think that a legitimate game app could endanger your security? Naysayers have not yet heard of the most popular game ever downloaded in United States history. The game is Pokémon Go. This is a game meant to be played on your smartphone; it melds virtual technology with the real world. It’s a […]
Postcard marketing is an effective and inexpensive way for businesses to connect with their target audiences. Because so many businesses have shifted advertising efforts to focus on internet marketing almost exclusively, people are getting less “snail” mail and are more apt to read the mail they receive, such as marketing postcards. However, there are things […]
For many business owners and IT professionals alike, backups are seen as something of a necessary evil. Something that is supposed to save you a lot of time, money and energy in the event of a disaster sure does require a lot of time, money and energy to get off the ground properly, doesn’t it? […]
Shadow IT is a description of software and hardware being used by an organization without the knowledge or approval of the IT department. While the term is a neutral one, to many it suggests a negative feeling since the IT department is unaware that other members of the company are using it. Unknown and unapproved […]
Investing in IT Can Make or Break a Start-Up or Small Business. When a small business first starts out, the idea of integrating information technology into their business plan is something that the business owner often puts on the back-burner, as a luxury he or she plans to deal with after the business has become […]
Many business owners considering an investment in new technology approach the decision-making process with a level of reluctance bordering on total unwillingness. While it’s never fun to part ways with hard-earned company money, it’s important to look at new technology through the lens of expected ROI. As in any other area of the business, there’s […]
Online sales leads can produce significant earnings and help you develop lasting relationships with new customers. On the other hand, many website form submissions come from spammers or people who have little interest in making purchases. You can raise conversion rates by enhancing your forms and prioritizing the most promising leads. Form Design Tips 1. […]
You’ve purchased your domain name, registered your business, and obtained the necessary permits; now the fun begins. Beyond acquiring the necessary capital, getting off the ground and ensuring success in the short term for most modern businesses requires technological infrastructure which will enable you to begin operating and scale with your growth. For some tips […]
In 2015, law enforcement officials reported a spike in the number of ransomware attacks. While ransomware intrusions have been around for a number of years, the financial rewards for those who hold a website or network system hostage are significant. In an FBI report, last year’s growth has continued in the first few months of […]
